^ All publications produced by the NZTA – such as project newsletters – should be in Whitney.^ see Visual identity guidelines Archived at the Wayback Machine. ^ Whitney is the preferred typeface for all Kodak communications.^ "A brand new brand for SketchUp | SketchUp Blog".HTF hereby agrees to use its commercially best efforts to ensure that TFJ shall receive a Design credit wherever the Fonts are displayed.nothing herein shall be interpreted as obligating HTF to require or enforce the display of a TFJ design credit Canadian Imperial Bank of Commerce uses Whitney since its rebranding in 2021.Castleton University (used on its website for texts of articles).- one of the largest real estate broker websites launched in 2015 uses Whitney font.Mitt Romney used Whitney Semibold together with Mercury for his 2012 US Presidential election bid.In-store signage at Sam's Clubs that have been built or renovated since the rebranding are also typeset in Whitney. Sam's Club has used Whitney for advertising and promotions since their 2006 rebranding.Delta Air Lines (used in logo and all branding).American Nerd is a book by Benjamin Nugent whose book cover uses Whitney.Canadian Partnership for Consumer Food Safety Education (CPCFSE) – Be Food Safe Campaign.NYU Langone Medical Center Stationery Guidelines.New Zealand Transport Agency Publications and advertising.University of Texas Health Science Center at San Antonio.Bridgewater Associates (one of the largest hedge funds in the world). Moreover, “its compact forms and broad x-height use space efficiently, and its ample counters and open shapes make it clear under any circumstances.” Variants Whitney bridges the divide between editorial mainstays such as News Gothic (1908), which is an American gothic typeface, and signage application standards such as Frutiger (1975), which is a European humanist typeface. Whitney was created in 2004 by the foundry of Hoefler & Frere-Jones. Two key requirements were flexibility for editorial requirements and a design consistency with the Whitney Museum's existing public signage. It was originally created for New York’s Whitney Museum as its institutional typeface. Whitney is a family of humanist sans-serif digital typefaces, designed by American type designer Tobias Frere-Jones.
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